the science of turning imagination into reality

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

All reality starts in the imagination, and so does the Tribetan framework. It begins with assessing the dream using markers to determine if you are on the right path; then a story of the idea is crafted leveraging the universal languages of connection. Storytelling of the idea to everyone and anyone, is then used to attract a tribe of believers, and with those believers you collaborate in a specific way. Next there is a protocol for proactively maintaining faith, to be ready for the chaos and stress. This process is then repeated over and over again, treating the whole journey as cycles of practice, until the goal is achieved.

Imagination to Reality

Tribetan’s ROI of Faith framework is for the entrepreneur and goalseeker. It is both a framework, like lean canvas; and a practice based methodology, like an athlete’s training program. A human computing algorithm for manifesting ideas into reality, with repeatable results All innovation starts in the imagination, and so does the ROI of Faith framework:

01 Your Dream-

It starts with a detailed dream, your masterpiece, knowing from a place of faith that all is possible, and believing that there is a reason why you, specifically, have imagined it. Instead of getting overwhelmed by how you are going to get in done, you focus on dream markers, such as coincidences and physical sensations, that reinforce you are on-path.

02 Tell Your Story-

Next you craft a story of the dream; using the universal languages of conviction, objectivity and grace, to maximize the possibility that others will be inspired to help. The goal is connection; the scorecard is the desire and the ability for the audience to re-tell the story. If your story stays in the room, you have failed.

03 Attract Your Tribe-

Your storytelling will allow you to attract a tribe of believers. Believers will engage and extend ideas; even after a tough interaction with a believer you will feel energized. Don’t hunt for your collaborators, begging them to work with you. Instead have faith that you will connect to the right people, at the right time, through the power of your story.

04 Collaborate-

Then you collaborate with your believers to make your dream come true; leveraging the collective intelligence, resources and abilities of your tribe. Operating from a place of faith, you are open in sharing information instead of being protective of it. Future Scripting will then be used to maximize the power of your mastermind.

05 Maintain Faith-

Lastly you have to vigilantly maintain faith; -body, mind and soul. Panic and anxiety are normal, but also a common source of failure. Be proactive. Disciplined fear management through physical flow, mindfulness practices, and morning routines, must be used so that you can both survive the journey and not give up on your dream.

Cycles of Practice-

The ROI of Faith is in the immediate action and movement towards the finish line through cycles of practice. You take a first step from a place of faith, by telling the story imperfectly, you find maybe one believer, you work on some part of the dream, you try to maintain faith, horribly. You fail, misstep and then start another cycle of practice. Determined to do it a little better. You use the mistakes to refine, and use the successes to reinforce your journey, eventually, realizing the goal.

About Tribetan

Tribetan was founded by Tiffany Norwood a successful serial entrepreneur, global thought leader and a patented inventor. Ms. Norwood is one of the pioneers of digital satellite radio; as part of the start-up team of WorldSpace/XM Radio; as well as, an early collaborator in MPEG technology, later to be known as MP3 and MP4. She personally raised nearly a billion dollars in her 20s to fund this new global communication platform.

She recognized that most frameworks related to entrepreneurship, like lean canvas and agile development, were for the product or the company. What was missing was something for the person, the entrepreneur themself. Our Tribetan framework; a step-by-step algorithm for turning imagination into reality for any person trying to manifest an idea, was captured and codified based on her 30 year history of startups.

The market realized the framework’s value, and our audiences came to us. We have now reached more than 9,000 people live, 150+ countries  and over one million people through broadcast. All through word of mouth. Venues have included NYU, the Italian Parliament, Global Entrepreneurship Week, Creative Business Cup, USOW, the Mexican Embassy, KMPG UK, Forte, and many others. Organizations working with Tribetan have included accelerators, incubators, universities, companies and others; with an interest in entrepreneurship, intrapreneurship, imagination, innovation, startups, the skills of successful entrepreneurs, global entrepreneurship and leadership success.

To learn more about our framework, we have included many resources on this website and will be adding even more in the future. If you are interested in speeches, lectures, workshops or collaborating, please contact

-The Tribetan Team

%d bloggers like this: