04 Attract Your Tribe

“Surround yourself with only people who are going to lift you higher.”

-Oprah Winfrey

It’s your tribe that will help you realize your dream. You may have to wear a few hats, but you can’t wear all of them. In business we refer to the tribe as an ecosystem –of employees, partners, investors and customers. What’s most important is that it is a tribe of believers. You must attract your tribe. Don’t hunt for that big shiny coin.

Instead become a storyteller and see who believes in you and your dream. Work with them, you will be more successful with an ecosystem that has opted in.

Believers are easy to recognize, they will reinforce your dreams by providing examples of application; and, they will extend your dream, by providing new ideas. They nod when hearing your story and they are responsive.

You may have to suffer up front, because believers can be harder to find; but, you only need one or two of them to make magic. The great news is that there are billions of us in the world and a believer can come from anywhere. Tell your story, everywhere, all the time and to everyone you meet.

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