03 Tell Your Story to Everyone

“Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

-Steve Jobs

Storytelling is a key part of making your dreams come true. Why? Because you will need others to connect with your dream in order to get help and resources. Many times all you will have in the beginning is the story.

Ultimately the story should cover the Why. Why you are pursuing the dream, Why it is important to others. Don’t try to get into the How in your core story. The How will come from collaborating with your future tribe of believers.

To maximize the potential for connection, you will need to use the three universal languages of influence and persuasion: conviction, objectivity and grace.

∼Conviction: in words and delivery, shows that it is important to you

∼Objectivity: demonstrates that it is tangibly rooted in the present and has possibility for the future

∼Grace: this is how it will be of service to others, either customers or a community, and effectively establishes a market for your dream

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