03 Attract Your Tribe

“Surround yourself with only people who are going to lift you higher.”

-Oprah Winfrey

It’s your tribe that will help you realize your dream. You may have to wear a few hats, when you begin your dream quest, but you can’t wear them all. In business we refer to the tribe as an ecosystem –of employees, partners, investors –customers. What’s most important is that it is a tribe of believers. You must attract your tribe. Don’t hunt for that big shiny coin, that large company that you think you must have to be credible–saying “work with me, work with me, work with me.”

Instead become a storyteller and from a place of faith say, “I have a dream…” and see who believes in you and your dream. Work with them, you will get so much more working with an ecosystem that has opted in.

Believers are easy to recognize, they will reinforce your dreams by providing examples of application; and, they will extend your dream, by providing new ideas. They nod when hearing your story and they are responsive.

You may have to suffer up front, because believers can be harder to find, but you only need one or two of them to make magic. And the great news is that there are billions of us in the world and a believer can come from anywhere. Tell your story, all the time, to everyone you meet, knowing that We are all in this together.

About Tribetan

Tribetan was founded by Tiffany Norwood a successful serial entrepreneur, global thought leader and a patented inventor. Ms. Norwood is one of the pioneers of digital satellite radio; as part of the start-up team of WorldSpace/XM Radio; as well as, an early collaborator in MPEG technology, later to be known as MP3 and MP4. She personally raised nearly a billion dollars in her 20s to fund this new global communication platform.

She recognized that most frameworks related to entrepreneurship, like lean canvas and agile development, were for the product or the company. What was missing was something for the person, the entrepreneur themself. Our Tribetan framework; a step-by-step algorithm for turning imagination into reality for any person trying to manifest an idea, was captured and codified based on her 30 year history of startups.

The market realized the framework’s value, and our audiences came to us. We have now reached more than 9,000 people live, 150+ countries  and over one million people through broadcast. All through word of mouth. Venues have included NYU, the Italian Parliament, Global Entrepreneurship Week, Creative Business Cup, USOW, the Mexican Embassy, KMPG UK, Forte, and many others. Organizations working with Tribetan have included accelerators, incubators, universities, companies and others; with an interest in entrepreneurship, intrapreneurship, imagination, innovation, startups, the skills of successful entrepreneurs, global entrepreneurship and leadership success.

To learn more about our framework, we have included many resources on this website and will be adding even more in the future. If you are interested in speeches, lectures, workshops or collaborating, please contact collaborate@tribetan.com.

-The Tribetan Team

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